Småfolk

Småfolk


Background

In March 2007 Småfolk opened their first small store in Holbæk. A couple of years earlier their first collection had been shown at a trade fair in Copenhagen. Since then there are 4 collections per year where new styles are experimented with, and it never takes more than 10 weeks before the new items are in store.

Småfolk deliver to customers throughout Europe, Korea, Australia and several other countries and the small store in Holbæk has grown to five children’s stores.

Their designs are colourful and of best quality. Every collection is created to match earlier collections so that the clothing can be combined with previous designs. 85% of the collection is OEKO-TEX-certified and 100% of the baby clothes have the same certification. This means the clothing is free from harmful substances. In addition, many of the garments are made from organic cotton and made in an environmentally friendly way.

Kvantum has boosted Småfolk’s performance online with the following results;

Solution

Kvantum helps Småfolk with Google Ads, SEO (search engine optimisation) and Facebook. Google Ads sale campaigns have generated nice results and keyword variations of Småfolk have also significantly increased sales from Google Ads. The search engine optimisation has included category texts on the website and technical SEO to improve conversions.

Effect

→ During August 2020 sales increased 662% compared to the year before. In addition, the number of users at smafolk.dk increased by 135%. A very good development in a short time, only two months after Kvantum was chosen as a partner.

→ The SEO work has also generated nice results. The number of new users through organic traffic increased by 124% during August 2020 compared to the previous year. The increase of organic traffic and the number of users are mirrored in sales through organic traffic, it increased by impressive 787%. The number of orders increased by 168%.

→ Combined the online traffic has increased by 315% during August 2020 compared to 2019, and orders have increased by 156%. Very nice numbers considering that Kvantum has only had Småfolk as a client since June 2020.

A non-committal talk?


Liewood

Liewood


Background

Liewood has produced accessories and interior products for babies and small children since 2015. The founder of Liewood is Anne Marie Lie Nielsen. With 15 years of experience from the fashion industry she has created interior products for children focusing on functionality, clean lines and simple details. Liewood’s concept is based on the philosophy that sustainability and functionality is crucial. The products are made of bamboo, organic cotton, recycled polyester and silicone to take responsibility for future generations. Liewood sell everything from accessories for babies in the form of meal-related products, diaper bags, cloth diapers and toys to shoes and clothes for children. Kvantum has helped Liewood to improve their results on both Google and Facebook.

Solution

Google Ads and Facebook were chosen as advertising platforms. On Google Ads new keywords have been tested continuously. Kvantum has also worked on SEO for Liewood. The work has involved optimisation of titles and meta descriptions to receive a higher CTR.

On Google Ads the campaigns have been adjusted to suit the season and product demand. During the spring and summer months, the focus was on optimising a campaign for beach products, which in May 2020 led to an increase of 334% of revenues compared to May the year before. The campaign was then expanded with new products and new keywords.

When Liewood became a client at Kvantum, they only had an English version of their website. This is a challenge for both advertising and SEO. Our recommendation was to translate the site to Danish to make optimal use of the local market. In this way, a channel was created that significantly increased the online revenue. The webshop has also performed under Corona.

Effect

Despite the Corona crisis mark on most businesses in retail, Liewood has performed well.

→ The result from SEO and advertising combined gave a total increase in turnover of 161% on the web shop in May 2020 . In addition, the number of transactions increased by an impressive 150%.

→ Looking at the search engine optimisation results, the number of users increased by 134% already in April, compared with the previous year. Sales increased by 256% and the number of transactions increased by 314%. Sales generated from the organic search results increased significantly, despite Corona.

→ Google Ads also had a nice development during April 2020, sales increased by 158% compared to the previous year, and transactions increased by 162%. The result is based on clicks on ads on Google Ads that lead to purchases in the webshop.

A non-committal talk?


Sportmaster

Sportmaster

Sportmaster


Background

In the autumn of 1979, Sportmaster was founded by 16 DIFA hardware stores. Instead of selling sports, camping and fishing equipment in their hardware store, they chose to start real sports shops in independent premises, which originally went by the name DIFA Sport.

In 1987, the stores began to focus more on the Sportmaster concept, they created a new logo and used a common store name on the facades. Since then, the brand has become even more adapted and aimed at the digital age we are in now.

Sportmaster now has a webshop, a customer club and the chain has 1000 employees.

Sportmaster has great ambitions and the latest acquisition is proof of this. In 2019, Sportmaster was acquired by Sportmaster Pte. Ltd. which also has stores with the same name in China, Poland, Russia, Ukraine and Kazakhstan, among others.

Solution

Kvantum has been helping Sportmaster since 2019. The work has included SEO, Analytics and analysis of online data. In addition, we have helped them during the Covid-19 shutdown and the development of the website which, based on BI data, would sell exercise equipment for the home.

In addition to working with SEO, we have helped Sportmaster with Tag Manager. We have designed codes, also called tags, for the website that make it possible to measure the effect of the actions taken and how users interact with the website more accurately.

We have been all the way around the palette when it comes to optimising Sportmaster’s E-commerce business, so Kvantum has not only done classic digital marketing tasks for them.

Effect

→ Sportmaster has managed to strengthen their performance online through SEO despite the Corona crisis in Denmark. They reacted quickly during the closure of the physical stores, where they had to rethink regarding the revenue that now would only come from online. Therefore, we helped Sportmaster to create pages in the web shop with the aim of selling exercise equipment for the home. When these new pages started generating traffic, it resulted in 68% new users to the site in April 2020, compared to April the year before. In addition, the number of transactions in the store increased by 23% during the same period.

→ In general, it can be said that the Search Engine Optimisation has worked, and that it has had an impressive effect on some absolutely necessary keywords and search phrases. Sportmaster is in first place, for searches such as “nike free dame”, “tennisstrømpe” (tennis sock) and “motionsredskaber” (exercise equipment), if you look at a 12-month period.

Sportmaster

A non-committal talk?


Politiken

Politiken

”Kvantum's expertise, experience and rapid action helped us launch a major campaign on several platforms with very short notice. Thanks to their help, the campaign was very successful and we are extremely happy that they could assist us with competence and knowledge in digital marketing within the areas where we lack experience.

- Simon Fancony, Senior Business Developer, Politiken


Background

In February 2020, Politiken was facing a nationwide branding campaign for the newspaper. Kvantum would run this campaign in collaboration with &Co. (The North Alliance) via YouTube.

The collaboration was an extension of the already existing collaboration with Politiken, where Kvantum handles the sale of online subscriptions for Politiken on a daily basis.

Solution

YouTube was chosen as a media platform, on the basis that the most effective campaigns are those that get people to talk, share content and spread it within the target audience.

Politiken had in collaboration with the advertising agency &Co. produced a number of promotional films that they wanted to market to a wide audience between 25-45 years in the geographical areas: Copenhagen (+30 km), Odense (+15 km) and Århus (+30 km). With the right CPV (Cost Per View) the campaign achieved a total reach of 4.8 million in 4 different formats.

Effect

The films were divided into several different formats so that we could test which format worked best. Two films were in full length, and a couple of “bumpers” were also created. A bumper is an abbreviated film, of a few seconds, which can be done in a commercial format for viewing between two longer movies.

→ Full-length film 1 achieved an impressive 2.2 million views in just 9 days. Of these 2.2 million views, there were 737,948 unique users.

 

→ Full-length film 2 was advertised 24-27 February 2020 and reached 754,763 ad views in 4 days, of which 376,352 were unique users.

→ In 2 days, Bumper 1 received 1 million ad views on YouTube, of which 476,496 were unique users.

→Bumper 2 was advertised February 27-29 and received 788,971 ad views in 3 days of which 421,041 of these were unique users.

A non-committal talk?


Rezet Store

Rezet Store


Background

Rezet Store started in an older apartment in Copenhagen in 2010. Here, Mathias Bruun Christensen and Kasper Mølgaard Nielsen laid the foundation stone for the business that today has positioned itself as one of the largest sellers of sneakers on the Danish market.

Today, Rezet Store has 70 employees and in addition to the web shop rezetstore.dk, they also have 7 physical stores in Denmark’s four largest cities; Copenhagen, Aarhus, Odense and Aalborg.

The market for sneakers has developed progressively in recent years. The webshop at Rezet Store has also done this, as this is where most of the company’s turnover comes from. Rezet naturally attaches great importance to its performance online. In the collaboration with Kvantum, they have worked with optimisation to improve the positioning on Google for Rezet Store to become number 1 on relevant keywords.

Solution

Rezet Store was one of Kvantum’s first customers when the agency started in 2014. Since then, Kvantum has been part of the entire palette for the company’s E-commerce. The collaboration has included everything from SEO, SEM, Shopping, Facebook, remarketing, data analysis, Tag Manager, Analytics, migration and consulting. All so that they can maintain their strong position online in the category of sneakers.

The result has been fantastic and we have managed to lift their online sales to new heights. In addition, Kvantum was involved in creating the success that 2017 gave them the first place in the E-commerce award.

Effect

→ It is clear that the work that was laid for Rezet Store SEO since 2014 and onwards is bearing fruit today. On relevant keywords like “New Balance 990”, the Rezet Store still ranks number 1 in the organic search results on Google, looking at the average position over the last 12 months. They also rank as number 2.6 on the keyword “sneakers” based on the same time period. A popular keyword with high competition.

→ To give an example of the effect that the SEM work has had for Rezet Store, we can jump back to April 2016 when we saw an increase of 142% in sales compared to the year before, based on the traffic from Google Ads. During the same period, the number of transactions in the webshop increased by 134%.

In April 2016, ads for Nike Inneva Woven were activated on Google which performed very well. The conversion rate (click on the ad that leads to sales in the webshop) was 2.93, which at that time was twice as high as the average conversion rate, even though the ads were activated later in the month.

A non-committal talk?


BabyDan

BabyDan

”The collaboration with Kvantum has resulted in a significant increase in BabyDan's sales and that our product pages have become stronger and attract more attention than before. Good reporting and ongoing dialogue ensures that we increase growth and learn in the process.”

 

- Per Krone, CSO Director BabyDan


Background

BabyDan has been selling furniture, textiles and accessories for children’s rooms since 1947. They sell baby equipment in all shapes and sizes and also develop safety products for children aged 0-3 years. With more than 70 years in the industry, they are one of the largest experts in child safety.

BabyDan is at the forefront when it comes to developing safe products for children in sustainable quality. For example, the plastic in their products does not contain any harmful substances for the child.

Solution

90% of BabyDan’s production is sold abroad, which is important to take into account in the work of strengthening BabyDan’s E-commerce. Amazon has been chosen as a marketing platform partly because BabyDan sees some clear benefits from being here.

The current markets are Germany and France. Here, different types of campaigns are continuously experimented with in the formats “Sponsored Products” and “Sponsored Brand”. In June 2020, the “Sponsored Brand” campaigns on German Amazon, generated a turnover increase of 42% and an increase in the number of orders of 44% compared to June last year.

Effect

We work exclusively with paid advertising and not with SEO on Amazon.

→ Looking at how BabyDan has performed on the French market during the period January to July 2020, we see an increase of 175% in sales. The number of orders has increased by 197% compared with the previous year. In addition, CTR (the percentage of those who are exposed by an ad and then click on it) has risen as much as 254% to 4.81%, which is a good Click-Through Rate on Amazon.

→ There are also positive numbers on the German market. Maybe not as phenomenal as on the French market, but sales have risen by 30% and the number of orders has risen by 33% on the “Sponsored Brands” campaigns. The number of clicks has increased by 19% and the conversion rate has increased by 12% to 10%, which is a good conversion rate from an advertising perspective.

A non-committal talk?


Osuma

Osuma

“Kvantum has for a number of years been one of the cornerstones of our online marketing strategy. 80% of the marketing budget for Osuma.dk is digital and it is therefore crucial to have a competent, professional search partner with full transparency.”

 

- Carsten Milek Pahlke, CEO Osuma


Background

Osuma is one of Denmark’s oldest grocery chains online, they have been around since 2007. The goods are picked up at Super Brugsen or Kvickly and then delivered to the customer’s front door.

At Osuma, the environment is always in focus. If the customer has chosen “delivery to the kitchen table”, the order is transported in recyclable plastic bags which they offer to take back. That way, unnecessary packaging is avoided.

Unlike other products online, Osuma guarantees that their customers receive fresh products with their “freshness guarantee”. All items fall under a guaranteed durability specified on Osuma’s website. If the customer is not satisfied, there is a money back guarantee.

Solution

Kvantum helps Osuma with SEO and advertising on Google and Microsoft Ads (Bing). Our SEO team has worked with keywords that have resulted in a stable first place on some of the most important keywords such as “online supermarket” and “groceries online”. The Search advertising has performed well for Osuma.

There has also been a focus on testing keywords and bidding strategies with the aim of increasing exposure and sales. On Microsoft Ads, it has largely been similar to the work on Google Ads except that the target audience is a little different as Microsoft Edge is often standard on work computers. Ads have therefore been adjusted based on the target audience.

Effect

→ Looking at the organic result at Osuma, it is an impressive number. During January to May 2020, sales from organic traffic increased by 652% compared with the previous year. The number of transactions from organic traffic has increased by 610% during the same period.

→ On Google Ads, there are also positive numbers. The number of clicks increased by 88% during January to May 2020. ROAS (Return On Ad Spend) rose 86% to 8,182% compared to the previous year, which means that when Osuma spends 1DKK on Google advertising, they get x8 back.

→ On Microsoft Ads, ROAS increases by 80% during the same period. In addition, the number of transactions increased by 33%. Overall, CTR (Click Through Rate) has increased by 125% to 40% – ie. 4 out of 10 who are exposed to an ad on Microsoft Edge actually click on it.

A non-committal talk?


Bundgaard

Bundgaard


Background

Bundgaard was established in Esbjerg as early as 1904 and has designed children’s shoes for several generations. Shoes for active and curious children for all weathers. Bundgaard was the first in the Scandinavian market to revolutionise the art of producing and designing shoes for children and actually consider the needs of children in this process.

From their office in Nordhavn in Copenhagen, they launch two collections of leather shoes for children aged 0-16 per year. Although the brand is based on old values ​​and classic design techniques that have been used for generations, especially popular in the 70s and 80s, Bundgaard has undergone rebranding in recent years and they have started an online shop. Kvantum has helped Bundgaard to be relevant online and taken their performance to new heights.

Solution

Kvantum has worked with Bundgaard since 2018 and helped them with Google Ads & Google Shopping in Germany and Denmark. We have helped them grow in a market with great competition during a time when it was not primarily shoes you bought online for your children. We reversed that trend for the brand and helped them into the digital sphere.

We have had an ongoing dialogue with the company to secure relevant ads on Google with good results. With a focus on season and product, Bundgaard has received the highest possible exposure in relation to budget. Below we have some examples of figures for the Danish market that were just as good on the German market.

Effekt

→ If you look at the total SEM work for Bundgaard in Denmark, we see clear results. In June 2019, sales were 89% higher than the previous year. This is a direct result of advertising traffic. In addition, the number of transactions in the webshop increased by 101% during the same period.

→ In June 2019, we ran a Summer campaign on Google Ads, with a very good result. Ads generated 170% more visits to the webshop during the campaign compared to the previous year. Revenue increased by 119% through advertising. The number of transactions also increased by an impressive 126%. There is no doubt that there is revenue to be won from the advertising spend. In June 2019, ROAS was 722%, which means that for every 1 DKK Bundgaard spent on advertising, they got x7 times back.

A non-committal talk?


Mads Nørgaard

Mads Nørgaard

The story about the striped tops and the success of starting your own webshop


Background

Mads Nørgaard is best known for his striped tops and the store on Strøget in Copenhagen. The store opened as early as 1986 and in 1995 a showroom opened in the same premises. Since then, a lot has happened for the small store and today there are over 400 retailers of Mads Nørgaard worldwide.

In 2017, the clothing brand invested online and launched an online shop madsnorgaard.dk for which Kvantum acted as digital project manager and advisor. The webshop was a big decision for the company, but building it up to meet customer behavior, offer user-friendliness and active work with conversion optimisation has meant that they are now experiencing enormous growth on the Danish market.

Solution

During 2017-2020, Mads Nørgaard has worked with Kvantum to increase their presence on Google and increase online sales on madsnorgaard.dk. The collaboration with Mads Nørgaard has been about Google Ads and SEO to attract relevant traffic to the webshop. Working with both SEM and SEO gives a good synergy effect and creates great revenue potential, which can also be seen in the figures for Mads Nørgaard.

The collaboration with Mads Nørgaard flowed effectively as it was a short time from idea to action. Communicative messages were edited, budget focus and strategy was changed when needed. The flexible work and the quick adjustments were crucial for madsnorgaard.dk.

Effekt

When the Corona crisis started, business was affected all over the world, and the Danish retail trade also struggled. Despite that, Mads Nørgaard was one of those who managed that crisis, and in April 2020 the results looked good.

→ Looking at SEO, the organic search results got a boost in April 2020. The number of visits this month went +70,000, despite Denmark’s shutdown. If you compare with the same period the year before, it was an increase of 50%. In addition, the number of purchases in the online shop increased by 300%, which led to an increase in sales of 204%. The SEO work gave a nice result.

→ The development on Google Ads has in many ways followed the SEO development during Corona with positive numbers. In April, there was an increase of 126% and the number of visitors to the web shop increased by 90%. The number of transactions in the web shop increased by an impressive 194% through Google Ads.

Looking at ROAS, Return On Ad Spend, increased to over 1,687% in April, which means that of the budget allocated to Google Ads for Mads Nørgaard, they get x17 times as much in return. This once again proves that it pays off to invest in digital.

A non-committal talk?


Stofa

Stofa

Kvantum is a stable partner with a high level of competence. They understand our company and have delivered good improvements on Google Ads and for our SEO since 2018. We appreciate their advice which is always based on value for money.

 

- Tue Holm, Digital Performance Specialist, Stofa


Background

In 1959, Anton Petersen established the company that is today called Stofa. At that time, it was with a desire to become a supplier of ordinary antenna systems to antenna, housing and landowners associations, which would later turn out to be the cornerstone of “Stofa”, which is an abbreviation of “Store Fællesantenneanlæg”.

Today, Stofa provides TV, broadband and telephony on a technical platform that is on both fiber and coax cables, and in this way Stofa has secured the future. Stofa has created a strong position in the Danish telecommunications market as Denmark’s second largest supplier of TV, broadband and telephony to its more than 480,000 customers.

Stofa is part of Norlys, which is also a client of Kvantum. Norlys is Denmark’s largest energy and telecommunications group with 2,500 employees.

Solution

Since Stofa became a customer of Kvantum back in 2018, we have worked to improve Stofa’s online performance. On Google Ads, we have, among other things, focused on optimising the messages in the ads to improve Stofa’s “quality score”. It affects the “impression share” and is expected to lead to better click prices.

The SEO work has, among other things, included FAQ snippets, where we continuously test different types and then adjust in relation to which ones work best. In addition, we have worked intensively with keywords and in April 2020 we can see that this work has generated as many as 12,200 clicks and 160,000 exposures on the three search phrases “hastighedstest” (speed test), “internet hastighed” (internet speed) and “test hastighed” (test speed).

Effekt

→ SEO – Stofa’s organic traffic improved significantly in 2020. From January to May, the number of clicks increased by 145% to over 680,000 compared to the same period the year before. In addition, the number of visits has risen by 30% to over 424,000 as a direct result of SEO. If you look at what the search engine optimisation has resulted in purely in terms of sales, Stofa’s sales coming from organic traffic have risen 50% in just 5 months (January to May).

→ The traffic from Google Ads has increased by 35% to over 350,000 visitors from January to May 2020. CPA (Cost per Action) has also decreased by 52%, which means that Stofa pays less for their goals. The number of orders in Stofa’s webshop has increased by 90% during the same period. A very positive development that testifies that the goals set by Stofa are to a large extent met by users and customers.

A non-committal talk?