In March 2007 Småfolk opened their first small store in Holbæk. A couple of years earlier their first collection had been shown at a trade fair in Copenhagen. Since then there are 4 collections per year where new styles are experimented with, and it never takes more than 10 weeks before the new items are in store.

Småfolk deliver to customers throughout Europe, Korea, Australia and several other countries and the small store in Holbæk has grown to five children’s stores.

Their designs are colourful and of best quality. Every collection is created to match earlier collections so that the clothing can be combined with previous designs. 85% of the collection is OEKO-TEX-certified and 100% of the baby clothes have the same certification. This means the clothing is free from harmful substances. In addition, many of the garments are made from organic cotton and made in an environmentally friendly way.

Kvantum has boosted Småfolk’s performance online with the following results;


Kvantum helps Småfolk with Google Ads, SEO (search engine optimisation) and Facebook. Google Ads sale campaigns have generated nice results and keyword variations of Småfolk have also significantly increased sales from Google Ads. The search engine optimisation has included category texts on the website and technical SEO to improve conversions.


→ During August 2020 sales increased 662% compared to the year before. In addition, the number of users at increased by 135%. A very good development in a short time, only two months after Kvantum was chosen as a partner.

→ The SEO work has also generated nice results. The number of new users through organic traffic increased by 124% during August 2020 compared to the previous year. The increase of organic traffic and the number of users are mirrored in sales through organic traffic, it increased by impressive 787%. The number of orders increased by 168%.

→ Combined the online traffic has increased by 315% during August 2020 compared to 2019, and orders have increased by 156%. Very nice numbers considering that Kvantum has only had Småfolk as a client since June 2020.

A non-committal talk?