SEO Technical audit

A technical audit is important when working with search engine optimisation and visibility in the organic search result. When working with SEO there are many parameters to consider and implement, both analytically and in execution.

The technical foundation of a website is crucial to whether the site is read and indexed correctly on Google. Even if you have created very relevant and well thought out content and have good links, it does not affect how the site is ranked in Google’s search results if the technical basis is not working properly. 

To make sure that the technical aspects are optimal and work properly, we recommend a technical audit as part of your search engine optimisation. It shows the faults and deficiencies that should be fixed technically. A technical audit is performed based on the search engine’s best practices and together with a keyword analysis this is a basic tool for further SEO work.

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Advantages of a technical audit in search engine optimisation


  • A technical SEO audit results in a prioritized overview of all technical errors and shortcomings on the site.
  • It provides an overview of the resources that can solve which tasks both internally and externally (e.g. IT, web, or SEO agency).
  • A technical audit ensures that the site’s technical foundation works and that it can be properly indexed on Google and other relevant search engines.
  • An SEO technical analysis is the perfect starting point for further technical SEO work.

This is included in a SEO technical audit

When doing a SEO technical audit at Kvantum, you get a complete overview of technical aspects on a website that should be optimised for Google and other search engines in relation to SEO.

The technical audit at Kvantum goes through 220 points around the site’s platform. The analysis is developed through Searchmetrics, Screaming Frog and Search Console, various tools that analyse load time and other tools that are relevant to the individual website.

The technical analysis is 100% adopted to the given business and the audit results in concrete measures for the given website.

In the analysis, the website is reviewed based on the following overall aspects. 

  • Design and content
  • Availability and an indexable website
  • Platform and IA (information architecture) 

This includes everything from site speed, sitemaps and structure from on-page elements to titles, meta and structured data. The exact content of our analysis is constantly updated in relation to Google’s guidelines, SEO experience and the opportunities offered by the various SEO tools.

Beyond that, we always base our wishes and needs on the business. We always start our audit with a meeting. In this way, we want to make sure that we also consider the opportunities and possible limitations that the company experiences in addition to the guidelines that exist for SEO.

When the audit is done, you are ready to start with your technical SEO optimisation. It is often advisable to update the technical audit once a quarter or as needed. It will then be assessed whether a full analysis is necessary or if it is sufficient to look at specific sections within the technical SEO parameters.


Here are some of the Nordic and international clients we work with daily.

Decadent E-commerce case

Decadent Copenhagen
Service: SEO, Google Ads & Shopping
Market: Nordics & Germany

Tres Bien E-commerce case

Très Bien
Service: Google Shopping & Google Ads
Market: Sweden, UK, Germany, France & USA

NN07 E-commerce Case

Service: Google Ads, facebook & Google Shopping
Market: Nordics, UK, Germany, Belgium, France, Luxembourg, Netherlands & USA

Sun Buddies E-commerce case

Sun Buddies
Service: Google Shopping & Google Ads
Market: Sweden, UK, Germany, France, USA, Australia & NZ

Maria Black Jewellery E-commerce Case

Maria Black
Service: SEO, Google Ads, Google Shopping & Facebook
Market: Nordics, UK, USA, Germany, France & Australia

Do you want to know more about becoming a client at Kvantum? Are you representing an E-commerce retailer who would like to sell to the Nordic Market? Do you need help advertising in digital channels or would you like a better placement in the Search result on Google? Kvantum is here to help you. Please contact us so we can discuss what result we can help your business achieve.

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