The business decisions about data in your business are more important than the tech itself. Here are a few thoughts on what to consider:
We’ve all heard a phrase that ‘data is the new oil’ and you should invest in it like Texas did in the early 1900s. Well – that’s a nice phrase for high level executive officers but in reality the comparison to oil in this day and age might be a little off. We like to […]
GA4 is here! What you need to know:
It’s the GA4 season, probably at every agency that has something to do with analytics. Most of the businesses, at least here in Denmark are using Google Analytics for web analysis – and therefore all of them are standing in front of a challenge: Universal Analytics will stop collecting data July 1st 202