Web Analysis

Google Tag Manager

Google Tag Manager acts as a container that makes it easy to implement and handle scripts on a website or in an app. 

Google Tag Manager

Google Tag Manager

When the code snippet from Google Tag Manager is implemented on the website or app, other tags can be implemented via Tag Manager. This saves time and resources for the IT developers as many people can work with tags and scripts without backend access. 

Companies can choose who they want to give access to and at what level. It is a good idea to give your agency access to Tag Manager so that they can implement tags themselves for a faster workflow. Google Tag Manager will be of great benefit to almost any business that works seriously with tracking and conversions on their site.

Why Google Tag Manager?

  • Tag Manager takes tracking to a higher level with more opportunities.
  • It is simple to implement tags and scripts on the website.
  • Event tracking and conversion goals are faster to set up in Tag Manager rather than through Analytics.
  • Event-spårning och konverteringsmål går snabbare att sätta upp än om man gör det via Google Analytics.
  • Your business will save on resources with internal or external developers.
  • You can adapt the content on a site based on user behaviour.
  • E-commerce tracking can be implemented via Google Tag Manager if it is not possible the traditional way. 

Tracking via Tag Manager

If you choose to use Google Tag Manager, then it is usually good to collect all tags here. This will give you a clear overview and the risk of accidentally removing a tag by mistake is reduced. This will also make it simple to update tags. Tag manager is very flexible so if you make a change that does not work, you can always go back to how it was before.

When you have installed Tag Manager on your site you will have more strategic opportunities for tracking.

First of all, you can implement tags on your website. This means, for example; that you can implement Analytics, Facebook pixels, Google Ads tracking scripts or other third-party tags directly on a website without involving a developer.

You can measure when an event is to occur, for example; when a goal is reached. A goal can be a completion of a form, when someone has seen a video, visited specific pages or when there was a purchase in a webshop.

With Google Tag Manager, you can set triggers that determine when a tag is fired. This means that you can set up ‘intelligent’ lists for retargeting based on user behaviour.

Tags can also control what content an individual user sees. You can control whether a user should see a pop-up window with a discount code specially selected for them. You can also control whether the text content of a page should be changed based on the user.

Google Tag Manager and E-commerce

Tag Manager is ideal for E-commerce since the system allows you to work agile and flexible with content and tracking. This way you can continuously adjust different micro conversions and this way receive better qualified traffic. In many respects, Tag Manager implementations can be used as a form of experiment and if it works well then implemented by a developer. In this way, you only implement and develop things that you know will have a positive effect on the business. 

Many people use Google Optimize through Tag Manager, an obvious way to experiment with a website.

Please contact Kvantum if you would like to know more about Google Tag Manager and why it could be a good idea for your business.

Shall we talk further?

We are always ready to have a dialogue about your ambitions, and how we can develop your digital channels and make your company grow.